Sample Topics

Our process is to design custom-tailored presentations for you and your group. And when we say customized, we do not mean simply cut and paste your logo into our handout. Every presentation or speech we deliver will be researched and tailored to your industry and company. 

Here is a list of some of the topics we have developed for our clients:

G.R.E.A.T. Selling

The best retail selling system from the Retail Sales Bible

Learn the best practices for consultative, suggestive selling in retail by following the G.R.E.A.T. selling system. Greeting, Researching, Experimenting, Add-ons, Tethering are the phases and there are unique, proven technizques inside each phase. Take your sales floor to the next level with this powerful system.

 

Selling at Retail: Logic vs Emotion

Customers do not buy rationale or logically, they buy emotionally. Learn how to know the difference and how to turn the No’s you are getting into Yes’s! Based on principles form the best selling book The Retail Sales Bible.

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Signs Sell – Harnessing the Power of Your Interior Advertising

Based on the popular selling book, Signs Sell, this session will introduce to why signs are so important and how signs (when does right) can make a big impact on your top line and your bottom line. Learn the I.S.E.E. Formula for best practices for signage in your store. See a real difference in your sales right away.

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Find ‘Em, Hire ‘Em, and Keep ‘Em

Without the right people we cannot survive, let alone grow. This offbeat shirtsleeves program recognizes that traditional means don’t work during a hot and highly competitive job market.

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Visual Merchandising for the Visual Challenged

Learn the Top 10 Things you can do in your store right now to improve your visual merchandising and thus improve your sales.

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Laugh & Get Rich

This presentation, which is based on Rick Segel’s book, Laugh & Get Rich, stresses the importance of the fun factor in business today. Learn how to create an upbeat work environment for employees and a fun happening place for your customers to shop.

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Advertising Optimization

The Secrets of Getting Better Results on a Shoestring Budget

Are you getting the most out of your advertising dollars? Are your promotions powerful and memorable? Are you sending the right messages to the right people at the right time? This program will teach you how to optimize your advertising while justifying every expenditure. We will explore every form of advertising and discover why some tried and true techniques don’t work anymore and why we need to be able to pinpoint our marketing to create the biggest bang for the buck.

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Mastering the Money Part of Your Business

Even If You Hate Accounting

Are your working hard and not making money? Do you know how much merchandise you can buy next year? Do you know the do’s and don’ts of financing your business? This program will cover, in simple easy-to-understand terms, ways to control your inventory (for life!) and the new pricing formula to maximize inventory return. These are the “gotta knows” in order to make money and eliminate the stress in your business life.

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Social Media & Online Marketing for Retailers

Do you get confused with blogs?  Do Facebook, Twitter, LinkedIn and YouTube overwhelm you? If you have answered yes to any of these questions, this is the program for YOU! Learn ways to demystify, simplify, and justify your online time and how to make your online presence pay you dividends.

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The Art of Making More Money from Your Business

This program uncovers the hidden assets and income potentials in your business. Strategies discussed will help the business owner avoid the financial potholes on the road to maximum profitability.

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Streetsmart Negotiations

Win/Win and Beyond

Learn how to become a better negotiator and master the skills of getting and giving concessions effectively. This program will highlight the importance of power in negotiations and the best questions to ask or avoid during the negotiation process.

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The Physical and Visual Art of Merchandising

Merchandising is having the right merchandise for the right customer at the right time. All aspects of the merchandising process will be covered from planning, to buying, to receiving, to displaying, to positioning, to markdowns, to finally having the merchandise go out the door, and even contingencies if the merchandise is returned.

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The Art of Running A Sale

Based on Rick Segel’s book, How To Run A Sale, this program is a complete how-to and how-not to class on the tricks and techniques to create powerful profit-producing promotions and sales.

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The Likeability Factor

People have a tendency of doing business with people that they like. Yet, we tend to trivialize the importance of learning the skills to become more likeable. This program will pay lifetime dividends on your path of mastering likeability. Based on principles for our best selling book The Retail Sales Bible.

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Ways to WOW Your Customers and Keep Them Coming Back

How to convert customers into loyal followers – and keep them coming back. Learn what it takes to hear your customer say “WOW!” Learn what constitutes a WOW from merchandise to display to pricing to service and know when to use them.

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Bringing you the retail expertise
from over 18 best-selling books
on retailing:

Book-Collage