If the real estate mantra is location, location, location, then the one for retail is engagement, engagement, engagement. The more you can reach out to a customer and have the customer reach back to you, the greater your sales will become. In our mobile technology age, engagement has become a social event. Retail sales have …Continue Reading »
Digital signs have flooded the retail advertising market. Rarely can you enter a store–whether it’s McDonald’s, Dunkin’ Donuts, or the mall–and avoid encountering a digital sign.
Traditional signage is certainly not dead, but we believe digital signage has revolutionized the way retailers approach and use interior advertising. We also believe digital signage can seriously …Continue Reading »
This past weekend became a comedy of errors.
Because my original flight was cancelled, I was flying standby. I missed the next flight, which forced me to spend the night in the airport. When morning came, I missed the next six flights. When I finally reached my destination, I found out my luggage had been lost, …Continue Reading »
Guest Post: Clint Ehlers, owner of two FASTSIGNS® centers in Lancaster and Willow Grove, PA)
Retail store signs and visual graphics have a great and immediate impact on customers finding and purchasing what they want. It’s estimated that 70% of a customer’s buying decision happens at the point of sale (at the shelf, cash register, etc.). Signage, …Continue Reading »
What is a great sign? The simple answer is one that works. But how do we know when a sign works? In our latest book Signs Sell, we discuss in-depth how retailers benefit from powerful interior signage, and we explore the various elements that make a sign great. Let’s look at a few:
1. …Continue Reading »