How Can Digital Signs Help Your Retail Business?

Digital signs have flooded the retail advertising market. Rarely can you enter a store–whether it’s McDonald’s, Dunkin’ Donuts, or the mall–and avoid encountering a digital sign.

Traditional signage is certainly not dead, but we believe digital signage has revolutionized the way retailers approach and use interior advertising. We also believe digital signage can seriously …Continue Reading »

Top 5 Mistakes Retailers Make When Placing Signs and Visual Graphics

Guest Post: Clint Ehlers, owner of two FASTSIGNS® centers in Lancaster and Willow Grove, PA) 

Retail store signs and visual graphics have a great and immediate impact on customers finding and purchasing what they want. It’s estimated that 70% of a customer’s buying decision happens at the point of sale (at the shelf, cash register, etc.). Signage, …Continue Reading »

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