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Service and
selling are interchangeable, yet
many of us tend to separate these
two functions. When we are servicing
well, we are selling well. And when
the customer is being sold the
proper merchandise, they are being
serviced well. Selling is not a word
to be avoided--it is the heartbeat
of our businesses. We provide
exceptional customer service in
order to generate sales. But if
customer service personnel can’t
recognize sales opportunities, then
we are missing one of the key
elements of our service initiatives.
Learn how these skills come together
to create the ultimate customer
experience. Rick Segel uses his
front line retail expertise to add
the “sell” into servicing with fun,
memorable and easy to use selling
cues. |
