Retail Marketing 
Retail Sales Training 
Speaker Programs Choose from a variety of Rick's most popular topics for keynotes, seminars, training sessions and break-outs.
 

Laugh & Get Rich

This presentation, which is based on Rick Segel’s book, Laugh & Get Rich, stresses the importance of the fun factor in business today. It discusses how our customers are not working, and how more sales are made based on emotional, feel-good decisions rather than pure analytical reasoning. Boring doesn't sell anything! This program gives the hands-on training to start to make your business a fun place to work and shop. It will help management convert the motivation of employees from the "must do" mode to the "want to do" mode. Learn how to create an upbeat work environment for employees and a fun happening place for your customers to shop.

  • Learn the importance of the “fun factor”
  • Learn why boring doesn’t sell anything
  • Find out about emotional versus analytical decision-making
  • Learn how to “up” your attitude & sales energy

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