Vendors Selling to Retailers

Selling More to Retailers to Can Be Easier Than You Think!

Look at it from the BUYER’s side

Selling more to retailers requires a specific and unique approach. Most people that teach ways to improve your sales performance at retailers are looking at it from the selling side of the equation, as opposed to the buyer’s side. Rick Segel and Matt Hudson are the experts in selling more to retailers because we think and act like retailers. We know what makes the retailers tick—what turns them on and what turns them off. Rick Segel’s first book, Preferred Vendor, discusses ways to become the vendor of choice.


Cut through the clutter & develop relationships

In the next book, the Becoming the Vendor of Choice: The Secrets to Powerful Retail Relationships, Rick interviews both vendors and retailers to get a front-line perspective on the issue of vendor-retailer relations. It is comprised of strategies that vendors can use to do more business with their retailers. To get the full version of the book that includes information about programs and strategies that will give your sales staff a different perspective, download our book for free. This is the ONE BOOK that cuts through the clutter and helps you discover proven tactics for developing relationships with your customers, helping you realize the true value of customer loyalty as you become your customers’ first choice—The Vendor of Choice.


Use YOUR ideas & YOUR experience

In addition to learning how to create relationships that cause retailers to call you for advice, you will learn how your greatest assets are your ideas and experience. From the do’s and don’ts of trade show participation—from the retailer’s point of view—to uncovering new ways to promote your company without spending lots of money, discover why there is always a budget for a vendor of choice.


Featuring the Preferred Vendor Book

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Bringing you the retail expertise
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