Social media has emerged as one of the defining phenomena of the modern age and it is now used as much by businesses as by individuals in day-to-day lives. For retailers, the crossover between personal and professional use opens up a great deal of potential for subtle selling and the building of brand loyalty.
Here are …Continue Reading »
Many people use Twitter to read the news or share their thoughts with friends. But the highly interactive site is also a powerful sales tool for retail. Earlier this month, Media Bistro cited surveys that indicated 55 percent of Twitter users follow brands they like, while more than half of respondents claimed they were interested …Continue Reading »
By Matthew Hudson
When entrepreneur Steve Conine started Wayfair.com with Niraj Shah, there was no guarantee that the online everything-for-home site would be a success. It was 2002 and the dot-com triumphs had come and gone. Some of the big Internet retail sites had already collapsed and investors where becoming shy with their money. Yet Conine …Continue Reading »
1- Vince Lombardi, head coach of the Green Bay Packers 1959-1967
“The price of success is hard work, dedication to the job at hand, and the determination that whether we win or lose, we have applied the best of ourselves to the task at hand”
Although this was originally imparted as sporting advice, Lombardi’s central message bears …Continue Reading »
Check out this study looking at the social media relationship between retailers and their vendors/ suppliers.
Copyright 2014, Matthew Hudson & Rick Segel are award-winning retailers and authors of over 20 books on retail, sales and marketing.