The Team


Bringing Business to the Next Level

At Rick Segel & Associates, we dedicate ourselves to help businesses uncover their hidden assets in order to find and define their competitive advantages. We seek strategies, techniques, and tools to discover what makes a business stand out in today’s crowded marketplace.

“Your evaluations were spectacular, but I already knew that from the sounds of laughter and applause coming from your meeting room. 100% of the attendees said ‘bring him back’.”
Hope Silverman, Director of Marketing for The Professional Apparel Association
“Your presentation was simply outstanding. We want you back.”
Melanie Hodges, Retail Alliance, Norfolk, VA
“The best sales training we have ever used.”
Feelin Groovy Enterprises
“The humor, more importantly the information, woke me up not only physically but mentally as well. Your tips will change my business and your anecdotes were refreshing.”
Jennifer Fowler, Executive Director of The Downtown Rock Island Arts and Entertainment District
“Rick, you delivered as promised injecting common sense guidance with equal parts of humor and wit. They loved you.”
Rick Yagjian, President of New England Division of Photo Marketing Association International

Who We Are

Rick Segel & Associates is a twenty year old Kissimmee, Florida-based training, writing, publishing consortium with affiliate partners throughout the United States. Rick Segel, a Certified Speaking Professional, and Matthew Hudson, PhD have spoken in 49 states, on five continents, and delivered over 2,600 professional presentations. The most common words used by audiences are “we have never learned so much and laughed so much.”The philosophy that integrates fun, humor and playful behavior is critical in today’s highly stressful business environment. Because of that, we strive to incorporate a fun factor in almost everything we do.

Rick Segel is the author of 18 books, including two editions of the best selling Retail Business Kit for Dummies which has sold over 100,00 copies and translated into 7 languages. Rick’s number-one selling book, that is in its seventh printing, is Laugh & Get Rich, co-authored with Darren LeCroix, a past International Toastmaster’s Speaker of the Year award winner.

Matthew Hudson is the author of 2 books, including The Retail Sales Bible co-authored with Rick.


What We Do

We achieve these goals through our thought-provoking keynote presentations, workshops, training, consulting and unique specialty services that enhance the businesses and people that Rick Segel & Associates touch.


What We Believe

Rick Segel & Associates believes that the exciting difference in any business should be the exciting difference.
What We Believe

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Bringing you the retail expertise
from over 18 best-selling books
on retailing: