Rick’s Bio


Meet Rick Segel

Rick Segel, CSP (Certified Speaking Professional), is a streetsmart, down-to-earth business author and speaker who has WOWed over 2000 audiences on 5 continents and 49 states. He is the author of 16 books including The Essential Online Solution, Laugh & Get Rich, and the Retail Business Kit for Dummies which is now in its second edition and has sold over 100,000 copies. Rick’s articles and weekly column are reprinted by numerous magazines and newspapers worldwide.


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Rick Segel, CSP, (www.ricksegel.com), a seasoned retailer of 25 years, owned one of New England’s most successful independent woman’s specialty stores. He is the marketing expert for Staples.com, founding member of the Retail Advisory Council for Johnson & Wales University, and the creator of the Retailers Association of Massachusetts Awards of Excellence Program (RAMAEs). This program is celebrating its 13th year and has recognized over 75 of the most innovative retailers in the state.

Rick holds the CSP (Certified Speaking Professional) designation from the National Speakers Association, an elite rank held by only 7% of professional speakers. Rick is a past President of the New England Speakers Association and he has been a featured speaker in 49 states, on five continents, delivering over 2000 presentations.

Rick has authored thirteen books, two training videos, a six-hour audio program, and The Retail Technology Assessment Survey and The Retail Store Assessment Survey both developed for Microsoft Retail Systems. He is a founder and president of The Retailer’s Advantage.com, a private membership site devoted to helping independent retailers improve their businesses.

His best-selling books include the Retail Business Kit for Dummies, published by Wiley, Inc., now in its 2nd edition and The Essential Online Solution: The Five Step Formula for Small Business Success, also published by Wiley, Inc. which is a primer for business owners on creating ecommerce success. His other books include Laugh & Get Rich: How to Profit from Humor in any Business, Rick Segel’s Retail Inventory Control Solution: Open to Thrive, and The 5000 BEST Sale & Promotional Names & Ideas Ever Compiled, Retailing in the 21st Century and most recently, he authored The Art and Science of Creating Powerful Promotions and Sensational Sales and Becoming the Vendor of Choice: The Secrets to Powerful Retail Relationships. He has also co-authored two books with Matt, The Retail Sales Bible and Signs Sell.

Bringing you the retail expertise
from over 18 best-selling books
on retailing: