It’s time to drive customers straight to your door

Stop waiting for new business to just show up. We are living in the age of proactive retailing – We’ll show you how to understand your audience, reach them, and make your business their preferred choice

Take Your Business to the Next Level

Determined, passionate, and endlessly enthusiastic

  • Author of The Retail Business Kit for Dummies
  • Have consulted and worked with over 600 retailers
  • Author of The Retail Store Assessment for Microsoft
  • Author of 18 Best-Selling Retailing Books
  • Inducted into The Retailers Hall of Fame in 2010
  • Creator of the 17-Year-Old Retailers of Massachusetts Award of Excellence
  • Over 3,000 Professional Speeches in 49 States, in over 14 Different Countries!
  • Official editors of
dummies_book about


As the authors ofThe Retail Sales Bible&The Retail Business
Kit for Dummies
“, we know a little retailing marketing magic.


Get rid of your promotional worries FOREVER!

Control your business – don’t let it control you. Start to increase sales and decrease expenses, all while learning how you can enhance your customer experience. With our combined retail experience, expertise, and marketing prowess, we can consult with you on your current progress and show you how to skyrocket sales through the roof!

Get your free download of

“The 5000 BEST Sale & Promotional Names & Ideas Ever Compiled”

Results that speak for themselves

I knew you were good but I had no idea how good. It was as if you have been in our business forever.

Bob Rosenfeld

Director of Marketing,
Lindt Chocolates

Matt did a phenomenal job. It was obvious he listend carefully in the pre-planning and customized the content to meet our specific needs. We would refer him to anyone.

Beth Bullock,


The vote is in: Rick Segel was a welcome addition to our convention. By sharing your thoughts on life as a retailer you provided just what we were looking for.

Beth Bullock

Regional Marketing Manager,

Not only were we impressed with your presentation but also the time you took to meet everyone who attended. We look forward to working with you again.

Bob Cummings

General Manager


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Turn meetings into memorable events

We deliver substance – in style. We use humor, anecdote and everyday allegories to make it easy to absorb messages that
are vitally important to your company. Maybe that’s why so many leading retailers and groups, suppliers and manufacturers,
service, product and trade associations listen to us to get results.

Speaking Engagements

Our sessions can & have transformed the business lives of hundreds of retailers. Rick & Matt are the speakers everyone remembers – and always enjoy strong, enthusiastic attendance at any event they attend!

Hands-On Training

Rick & Matt have written 18 books and have over 600 published articles, along with speaking over 3000 times. They know how to respond to your store’s specific needs.

Consulting & Coaching

We have partnered with some of the leading service providers worldwide to create new and innovative ways to increase sales, increase margins, reduce expenses, and enhance your customer experience


View some of our sample topics:
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Bringing you the retail expertise
from over 18 best-selling books
on retailing: